Cards

Upper Deck Creates Blown-Up Promotional Cards For 7-Year-Old Cancer Patient

The memorable touchdown run by Jack Hoffman during Nebraska’s spring football game has now been immortalized as a blown-up football card, courtesy of Upper Deck. The card will be used to raise awareness and funds for Team Jack, in his fight against brain cancer.
By Tom Bartsch
APR 16, 2013

You might have seen the video of 7-year-old Jack Hoffman galloping down field 69 yards for a "touchdown" in Nebraska's spring game. Hoffman is currently seeking treatment for brain cancer and has been an inspirational symbol for Nebraska football.

After the run, Upper Deck created a special “Star Rookie” rookie card for Jack Hoffman from his memorable touchdown run.

“Jack is the type of inspirational athlete who absolutely deserves an Upper Deck rookie card,” said Chris Carlin, Upper Deck’s sports marketing manager. “Upper Deck does not want to risk Jack’s amateur status with the NCAA so the card we created will not be part of a mainstream trading card release. Jack had a larger than life moment on the field that day for Nebraska which is why Upper Deck is creating a limited number of promotional blow-up rookie cards for Jack to sign and use for charitable purposes. Upper Deck is proud to play a small role increasing awareness in Jack’s cause and we are excited to be a part of ‘Team Jack!’”

“We are humbled that a prestigious sports card company like Upper Deck would take such an interest in our son Jack,” said Andy Hoffman, Jack’s father. “We are so thankful for their interest in joining our family in the fight against pediatric brain cancer. With their help, we will be able to keep moving the ball forward by getting this devastating disease elevated onto the national agenda.”

Team Jack will be releasing details on how fans can bid on these signed promotional cards in the coming weeks. In the meantime, Upper Deck encourages everyone to check out the “Team Jack” official website. Together we hope we can find a cure for pediatric brain cancer.