Topps, New Era Team Up for Exclusive Card Set

New Era Cap and Topps announced that for the first time the two iconic baseball licensees will be partnering on an exciting trading card set, which will be available starting todays exclusively at participating LIDS stores in the U.S.

The set will feature New Era’s nine MLB Ambassadors, including Bryce Harper, Buster Posey, Jacob deGrom, Andrew McCutchen, Josh Donaldson, Dellin Betances, Joc Pederson, Kyle Schwarber and Marcus Stroman. Fans will receive one pack that include four limited-edition cards when purchasing any New Era MLB cap at any of the more than 800 participating LIDS, Locker Room by LIDS and LIDS Clubhouse stores in the U.S.. Fans will receive one pack per purchased cap, while supplies last.

Fans will also be able to collect player autograph and cap memorabilia cards in select card packs. For the first time ever, New Era and Topps will be offering swatches of player-worn MLB Authentic Collection 59FIFTY caps in relic cards (numbered to 99) randomly inserted into the card packs.

Additionally, Harper, Posey, deGrom, Pederson, Schwarber and Stroman each will have a single autograph swatch relic card randomly inserted in the packs.

“We felt that working with such a historic company likes Topps on this collaboration was a perfect fit,” said Tony DeSimone, Category Director Baseball, New Era Cap. “We believe that creating special cards with on-field caps swatches will resonate with both Topps and New Era’s tremendous fan bases.”

Trading Card Set
The set will consist exclusively of New Era’s nine MLB ambassadors listed above, and all cards, including rare variations, contain images of the New Era MLB ambassadors exclusive to this limited-edition set.

“We are thrilled to partner with New Era to bring fans yet another reason to be excited about baseball with these limited-edition cards including ultra-rare New Era cap swatch cards and player autograph swatch cards,” said Jordan Greenstein, director of Sports and Entertainment Marketing at Topps. “We wish we could be there to see the smiles on fans’ faces when they find these rare cards in packs while wearing New Era caps.”