As the official trading card of the NCAA, Upper Deck plans on being a big part of the Final Four festivities in New Orleans, engaging fans at Bracket Town. The fun is scheduled to take place Friday, March 30 through Monday, April 2 at the Ernest N. Morial Convention Center in New Orleans.

Upper Deck will have a variety of trading card and memorabilia products for sale at the corporate booth, and with any purchase of a $1 pack, fans can get in the game at the Personalized Trading Card Station. UD will have jerseys from each of the Final Four teams on hand, along with a green screen where fans can go through the experience of having their own personalized trading card created. When the photo shoot is over, fans can take home their very own Upper Deck collectible card. Upper Deck will have three stations running at the corporate booth throughout the show.

With any purchase of $19.99 or more, fans can score a commemorative card Upper Deck produced exclusively for Bracket Town featuring Grant Hill, Michael Jordan, Magic Johnson and Larry Bird, limited to just 250 copies. There will be some great sales items, as well, including a Michael Jordan print signed by artist Shepard Fairey for only $99 (regularly $300).

There will be a variety of free activities from Upper Deck,l including trivia contests and pack wars where fans can score great prizes from Upper Deck. Additionally, the Upper Deck crew will be handing out some complimentary cards from the company’s new World of Sport product.