Cards
Upper Deck extends partnership with Hockey Canada for cards, collectibles
Upper Deck has extended one of its most important partnerships, renewing its licensing agreement with Hockey Canada.
Upper Deck and Hockey Canada have had a partnership since 2012, with Upper Deck producing trading cards and other unique collectibles that honor the history of Canada’s legacy in hockey.
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“Hockey Canada has a prolific history, revolutionizing hockey and developing individual athletes and teams that changed the game,” said Upper Deck President Jason Masherah. “We love being able to take that and infuse it into trading cards and memorabilia, especially with the world’s largest international competition right around the corner.”
Upper Deck’s 2026 Team Canada hockey set, scheduled to be released early next year, will feature autographs from active stars and retired Team Canada legends.
Collectors can also be on the lookout for future Game Dated Moments cards available exclusively on the Upper Deck e-Pack. The print-on-demand cards highlight key moments from such events as the World Junior Championship.
Hockey Canada will also assist Upper Deck with providing authenticated autographed jerseys and pucks, as well as signature pieces for subsets like The Show and Breaking Through.
Collections from Upper Deck exclusive spokespeople Connor McDavid, Wayne Gretzky and Bobby Orr, exclusive athletes Matthew Schaefer, Nick Suzuki and Sarah Fillier and other Hockey Canada players and alumni are available at UpperDeckStore.com.
“We are excited to continue our great partnership with Upper Deck to highlight and celebrate the tremendous athletes who wear the Maple Leaf and represent our country with pride,” said Dean McIntosh, Senior Vice President of Revenue, Fan Experience and Community Impact for Hockey Canada. “For collectors and hockey fans across Canada and around the world, we look forward to connecting them with their favorite players and moments through the Hockey Canada trading cards and memorabilia collections, and creating lifelong memories for them in the years to come.”
