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Popular Panini World Cup stickers hit market ahead of 2026 World Cup
Panini World Cup stickers have been popular collectibles for soccer fans and collectibles for 56 years.
Introduced during the 1970 FIFA World Cup in Mexico, the Panini sticker albums are keepsakes that capture the players, teams and stories of each World Cup tournament.
“Panini stickers are more than collectibles—they’re a shared tradition that connects generations of fans to the FIFA World Cup,” said Mark Warsop, chief executive officer of Panini America.
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With 48 nations set to compete across Canada, Mexico and the United States in 2026 World Cup June 11-July 19, this year’s collection is the largest in Panini’s history, featuring all 48 teams competing and 980 stickers to collect. Each team section includes 18 players, a team badge and a team photo.
The 2026 album also contains a special section tied to Panini’s partnership with Coca-Cola, which brings 350 million collectible stickers directly to select Coca-Cola products in the US and more than 1 billion worldwide.
World Cup stickers featuring the world’s top players are highly coveted among soccer collectors.
With the value and demand of soccer cards surging prior to the World Cup, stars and legends such as Lionel Messi are in high demand.
The collection also features cards of the U.S. World Cup team and it's biggest stars.
The album and stickers are available now on Panini’s website, as well as at Walmart, Target, Amazon, Walgreens, Dick’s Sporting Goods and additional retailers and hobby shops nationwide. Fans can also build their collections digitally through the FIFA Panini app.
