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Soccer fans, collectors can chase 2026 Panini World Cup stickers embedded in Coca-Cola products
As anticipation builds toward the 2026 FIFA World Cup, Panini has partnered with Coca-Cola to introduce special collectible stickers embedded directly within Coca-Cola bottling labels.
Panini FIFA World Cup stickers have been long regarded as a pre-tournament ritual for collectors and soccer fans around the world. For the first time in North America, those stickers will be available through select Coca-Cola and Coca-Cola Zero Sugar 20-oz bottles. According to Panini, the collaboration offers a new way for fans across the U.S. and Canada to experience the beloved World Cup sticker tradition.
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Fans and collectors will be able to insert those stickers on a dedicated Coca-Cola page in the official FIFA World Cup 2026 Sticker Album. More than one billion special-edition Panini stickers will be under the label globally.
The special-edition collection features 12 international soccer stars representing 10 nations competing in the FIFA World Cup, including: Alphonso Davies (Canada), Antonee Robinson (USA), Edson Álvarez (Mexico), Gabriel Magalhães (Brazil), Harry Kane (England), Jefferson Lerma (Colombia), Joshua Kimmich (Germany), Lamine Yamal (Spain), Lautaro Martínez (Argentina), Santiago Giménez (Mexico), Virgil van Dijk (Netherlands), and Weston McKennie (USA).
Fans can begin collecting stickers on April 20 by purchasing participating Coca-Cola products. Each 20-oz bottle features a peel-back label that reveals a randomly inserted Panini sticker.
Fans can also build a digital sticker album by scanning their stickers into the Panini Digital App.
“Coca-Cola has always played a role in bringing people together during the world’s biggest moments in sport,” said Shakir Moin, chief marketing officer, Coca-Cola North America. “As the FIFA World Cup comes to North America for the first time in more than three decades, we saw an opportunity to introduce a global fan ritual to a new generation—one that celebrates the joy of collecting, the thrill of the reveal, and the shared passion that unites fans everywhere.”
To complete the experience, the Coca-Cola Panini stickers will have a dedicated page within the official Panini FIFA World Cup 2026 sticker album, making them a permanent part of Panini’s historic FIFA World Cup collection. Fans must collect all 12 players to complete the Coca-Cola page.
Panini’s FIFA World Cup stickers were introduced during the 1970 FIFA World Cup in Mexico and the sticker albums have become keepsakes that capture the players, teams and stories of each tournament. With 48 nations set to compete across Canada, Mexico and the United States, this year’s collection will be the largest in Panini’s history.
“Panini stickers are more than collectibles—they’re a shared tradition that connects generations of fans to the FIFA World Cup,” said Mark Warsop, chief executive officer of Panini America. “Partnering with Coca-Cola allows us to introduce that tradition to even more fans in North America in a way that feels accessible, exciting, and truly celebratory.”
