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Weil Baking Ruth Tops $136K, 1932 U.S. Caramel Bobby Jones Hits $86K

A six-figure sale of a 1916 Babe Ruth card highlighted the I Own It Now catalog, which also saw the sale of a 1952 Topps Mickey Mantle, two Goudey Babe Ruth cards and some high-grade modern era icons.

One of a small number of 1916 Babe Ruth rookie cards with Weil Baking Company advertising on the back topped the sales list in Memory Lane Inc.’s recently completed I Own It Now catalog.

One of the rarest variations of the familiar Ruth card issued through numerous sponsors 100 years ago, the EX-graded example sold within minutes of the sale’s opening last week for a price of $136,850, including a 15 percent buyer’s premium added to all purchases. Last fall, the same card had sold elsewhere at auction for a bit more than $87,000.


The I Own It Now catalog offered dozens of high-grade and rare sports cards and memorabilia for set prices. Buyers have the option to purchase for that amount or take a chance and wait until a designated introductory period to make an offer. The events supplement MLI’s quarterly auction catalogs.

Other highlights included a 1952 Topps Mickey Mantle rated 8 by Beckett Grading, which sold for an undisclosed six-figure price and a 1932 U.S. Caramel Bobby Jones graded PSA 9 which was purchased for $86,250.

Other vintage and modern era cards included a 1933 Goudey Babe Ruth #53 and a 1952 Topps Willie Mays (PSA 8), each of which changed hands for $35,000, a 1933 Goudey Sport Kings Ruth (PSA 8), a 1951 Bowman Mays (PSA 7) and a 1975 Topps Robin Yount rookie (PSA 10).


Modern-era collectors pounced on a 1993 Upper Deck SP Derek Jeter rookie card graded PSA 10, which sold quickly for $37,375, and a pair of 2001 Bowman Chrome Albert Pujols Refractors, each graded PSA 10 ($9,200 each).

Memory Lane’s deadline is approaching for consignments to its upcoming Spring Catalog Auction. For more information on selling your items or to receive a catalog, visit or call 877-606-5263.

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