Topps Signed Publishing Deal with Abrams

Abrams has inked an exclsuive deal with Topps to produce books from the trading cards company – and it will venture into fiction and other genres as Topps looks to grow above and beyond sports collectibles.

Author:
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Publish date:
Feb 23, 2011

Topps has granted Abrams, a publisher of illustrated books, an exclusive license to publish books inspired by Topps’ long-standing presence in sports and popular culture. The multi-year arrangement is expected to yield an array of non-fiction and fiction sports and entertainment-themed books and calendars, which will be published across all of the Abrams imprints, including Abrams ComicArts; Abrams Image; Abrams Books for Young Readers; Amulet Books; and Stewart, Tabori & Chang. The first line of books is slated to release in spring 2012.

“The word ‘Topps’ conjures up memories of collecting sports heroes and chronicling pop culture phenomena. Plus, who can forget the unmistakable aroma of Topps’ classic Bazooka bubble gum?” said Michael Jacobs, Abrams' president and CEO. “We look forward to working with the Topps team to capitalize on the appeal of their iconic brand in all kinds of book formats, and look to provide great reading experiences for adults and kids of all ages.”

In 2008, Topps and Abrams collaborated on a project for the first time. The book, based upon Topps’ own Wacky Packages parody property, generated much acclaim, both critically and commercially, and spawned a follow-up edition as well as the first-ever Wacky Packages calendar. This initial relationship prompted discussions of other possible projects in the vast Topps’ portfolio, which led to the alliance.

“We welcome the opportunity to greatly expand our partnership with Abrams,” said Ryan O’Hara, Topps' president and CEO. “Abrams is a best-in-class publisher whose reputation for quality, innovation, and success is indisputable. They also have a profound appreciation of Topps’ rich history and our powerful impact on consumers today. They not only understand our past but are also aligned with our vision for the future.”

In addition to a focus on creating top-notch traditional books, the scope of the new venture encompasses cutting-edge formats and technologies, including electronic books. A fiction series geared primarily toward 7-10-year-old boys is also on the agenda. The new fiction will serve as potential media content, consistent with Topps’ strategy to expand into film, TV, and other media platforms.