Fresh off setting a new record for the most expensive football card ever, seven-time Super Bowl champion quarterback Tom Brady is now entering the collectibles game.

According to CNN, Brady is launching an NFT platform with some of the biggest names in sports, entertainment and pop culture. Autograph, which is expected to launch this spring, will work with creators to develop unique digital collectibles, including NFTs featuring Brady.

CNN Business first reported the news Tuesday, followed by a personal tweet from Brady.

"Autograph will bring together some of the world's most iconic names and brands with best in class digital artists to ideate, create and launch NFTs and ground-breaking experiences to a community of fans and collectors,” Dillon Rosenblatt, co-founder and CEO of Autograph, told CNN in a statement.

NFTs, or non-fungible tokens, are pieces of digital content linked to a blockchain, the digital ledger system in such cryptocurrencies as Bitcoin. But unlike Bitcoin, each NFT is unique, allowing buyers and sellers to verify authenticity and ownership.

NBA Top Shot, which allows users to buy and sell short video highlight clips from top basketball players, is valued at $2.6 billion, with NBA legends Michael Jordan and Kevin Durant recently investing in the company owned by Dapper Labs.

Brady and entrepreneur Richard Rosenblatt will serve as co-chairs of Autograph, with the company assembling a high-profile advisory team that includes Los Angeles Dodgers and Golden State Warriors co-owner Peter Guber and DraftKings co-founders Jason Robins and Paul Liberman, as well as high-profile CEOs and executives from companies like Apple SVP, Lionsgate, Live Nation and Spotify.

Autograph will also offer live auctions and other interactive experiences.

Brady’s rookie card recently set a new record, selling for $2.25 million during an auction by Lelands. The sale broke the previous record of $1.32 million for a football card, which was also a Brady RC. 

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