UD, MLBPA to give away free card packs

Upper Deck, in conjunction with the Major League Baseball Players Association (MLBPA), announced its partnership to launch the first-of-its-kind “National Packtime” sampling promotion on March 6, 2010. The centerpiece of the promotion is a one-day event that will provide fans with free packs of baseball cards. Exclusive packs of “National Packtime” baseball cards will be distributed via Upper Deck’s network of baseball card specialty shops.

“We’re thrilled to be joining forces with the Players Association on such a massive and exciting promotion”, said Richard McWilliam, CEO of Upper Deck. “During these difficult times, we want to remind fans of the joy and exhilaration they felt when they opened their first pack of baseball cards, whether it was 10, 25 or 50 years ago. We also want to share that fun with kids, a new generation of collectors, many of whom haven’t ever had the chance to bask in the glory of finding a coveted rookie card, the star player from their favorite team or maybe even a valuable autograph card. It’s a very unique and special experience that is truly unmatched by any other product.”

The packs of cards, produced specifically and exclusively for the National Packtime event, will feature Major League baseball’s biggest superstars including Derek Jeter, David Ortiz and Albert Pujols, as well as a mix of other current standouts and rising stars.

“We’re looking forward to partnering with Upper Deck on this very special program," said Judy Heeter, MLBPA Director of Business Affairs & Licensing. "This is one of many ways we are working to ensure that future generations of fans will enjoy collecting baseball cards for years to come."