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Michael Jordan was a trailblazer and trendsetter — on the court, and on trading cards.

A six-time NBA champion and five-time league MVP, Jordan was the first athlete to appear on a trading card with both his autograph and a piece of his game-used jersey. The card, a 1997-98 Upper Deck card, inspired a new, innovative concept that helped reshape the sports collectible industry.

An example of the rare card was just sold by Goldin Auctions for $2.7 million, making it the most expensive Jordan item ever. The sale took place as part of the company’s new Private Sales Division, with the buyer and seller remaining anonymous. 

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The 1997-98 Upper Deck "Game Jersey" #GJ13S Michael Jordan Signed NBA All-Star Game Used Patch Card is widely considered one of the most significant Jordan cards ever produced. One of just 23 in existence, the autographed card features a piece of the jersey Jordan wore during the 1992 NBA All-Star Game. The card is numbered 6/23 with a grade of NM-MT 8 from Beckett Grading Services with an autograph grade of 8.

A 1997-98 Upper Deck auto patch card of Michael Jordan.

1997-98 Upper Deck auto patch card of Michael Jordan. 

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Goldin sold another card from the same set for $2.1 million in its May auction. At the time, it was the top selling Jordan item of all time.

“Michael Jordan was one of the most pivotal athletes of all time,” said Goldin Founder and Executive Chairman Ken Goldin. “It makes sense that this card — and the innovative new designs and cards styles that it spawned in the industry — is one of the most pivotal in our hobby. Owning this card is like owning a sliver of MJ’s legacy and we were very proud that we were trusted with this record-breaking transaction.”

Goldin has already done more than $270 million in sales this year. Its October Elite Auction is open for bidding until October 24.