Topps introduces 3-D Live football cards

Topps and Total Immersion have introduced Topps 3D Live football trading cards featuring star National Football League quarterbacks who come to play at www.toppstown.com, Topps’ virtual sports community.

Building on the success of its ground-breaking 3D Live baseball cards for Topps, Total Immersion is bringing Ben Roethlisberger, Tom Brady, Eli Manning, Peyton Manning, Donovan McNabb and other star quarterbacks to life in 3D for the 2009 NFL season.

Topps is introducing an experience where virtual components are merged into a live video stream in real time. The new Topps 3D Live football cards feature quarterbacks who pop up from specially designated cards to fire passes to virtual receivers, all the while seeking to keep away from defensive obstacles.

Every pack of Topps 2009 Football contains one interactive code card. Fans log on to www.toppstown.com, enter the Topps 3D Live section and select the player on the code card. When the card is held under a webcam, the quarterback springs to life, onscreen. Fans control the action with a few keystrokes.

“With 3D Live NFL cards, Topps is continuing to innovate, bringing greater interactivity to game play for fans and collectors alike,” said Steve Grimes, Topps’ chief digital officer. “We’re fans of augmented reality, and the quarterback game we’ve developed with Total Immersion is simple, engaging and fun.”