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Luka Doncic card sells for record $4.6M

A Tom Brady card also makes history as card craze continues unabated

The sizzling card market continued to soar to new heights as Luka Doncic and Tom Brady cards became the highest-selling basketball and football cards of all time.

In fact, not only did the 2018-19 National Treasures RC Auto Logoman 1/1 card of the Dallas Mavericks star surpass a Giannis Antetokounmpo card as the top-selling hoop card, it also became the second-highest selling sports card in history behind the $5.2 million paid for a 1952 Mickey Mantle in January.

The Doncic card was purchased by collector Nick Fiorello for $4.6 million, as reported by Darren Rovell of Action Network and collector Bolillo Lajan San. 

The 2000 Playoff Contenders Championship Ticket Tom Brady card, like the Doncic card sold privately, was sold for $1.32 million through PWCC Marketplace.

“I lived in Boston for 10 years and so am a huge fan of Brady,” James Park, the buyer, said, according to PWCC Marketplace. “The last Super Bowl win was just a mind-blowing accomplishment. I’ve also had a love of collecting cards since I was a kid. Given Brady’s uncontested status as GOAT in football, this card is an important piece of sports history and of any collection and I’m incredibly excited to now own 1 of only 100 of Brady’s best rookie card.”

Coming on the news of the Brady sale was the auction results from Goldin Auctions that saw five cards sell for more than $1 million. How far has the sports card craze come? Rovell notes that the first $1 million card was the Honus Wagner T206 in 2000.

The highest selling card in the Goldin auction was a 1996-97 Topps Chrome Refractors #138 Kobe Bryant Rookie Card that went for $1,795,800, followed by a 2003-04 UD Exquisite Collection #78 LeBron James Signed Patch Rookie card (#32/99) at $1,537,500, and a 2004-05 Upper Deck Ultimate Signatures Logos Logoman Game Used Patch Card (1/1) at $1,291,500.

A pair of vintage cards also broke the $1 million barrier: A 1952 Mantle (PSA NM-MT 8) fetched $1,353,000 and a 1955 Topps #164 Roberto Clemente Rookie Card (PSA MINT 9) sold for $1,107,000.

Another Tom Brady rookie card, currently on auction at Lelands, could hit the million-dollar mark by the end of its auction April 2.

There seems to be no end to this card craze.

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