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Upper Deck extends long-term licensing deal with NHL
Upper Deck has signed a long-term license extension with the NHL Alumni Association, allowing it to continue producing licensed trading cards for the NHL.
The new deal will also include authentic Digital Collectible Trading Cards.
“The NHL Alumni Association has proven to be an important catalyst in our business, differentiating our product portfolio to include trading cards and autographs from some of the greatest players to ever play the game of hockey,” said Jason Masherah, president of Upper Deck. “We look forward to expanding upon our past successes to include Authentic Digital Collectible trading cards.”
“The NHL Alumni Association is excited to continue ‘Honoring the Past’ alongside our long-standing partners at Upper Deck,” said Glenn Healy, executive director of the NHL Alumni Association. “Upper Deck trading cards have always played an integral part in preserving the legacy of hockey. This announcement ensures that fans and collectors of all ages can celebrate the iconic NHL Alumni, who built the game we all love. We look forward to working with Upper Deck to keep bringing fans one step closer to the history of our game.”
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Upper Deck also has exclusive contracts with three-time NHL MVP Connor McDavid and rookie star Connor Bedard.
