Topps created National Baseball Card Day in 2018 to support local hobby shops across the country, and with the sports card hobby in the midst of explosive growth, this year’s NBCD celebration is bigger than ever.
Topps began its annual celebration last month with its month-long, pop-up truck tour. The Topps Truck, which is covered with 11,000 baseball cards, has made stops at MLB stadiums, card shops and other events across the country.
“Every year, National Baseball Card Day is a reminder of Topps’ rich heritage and the infectious card collecting hobby that has remained a staple for sports fans and collectors of all ages,” Topps Communications Manager Emily Kless said in an email interview. “This year, as we continue to celebrate Topps’ 70th Anniversary of baseball cards, we wanted to bring our Topps Truck to fans across the states and celebrate our favorite players, iconic game moments and more at MLB stadiums and hobby shops nationwide.”
Once again, Topps is giving away specially designed packs of cards at hobby shops and participating MLB stadiums.
“We wanted to find a way to celebrate and honor the baseball card collectors, both rookie and veteran, who have been keeping the tradition of card collecting alive and give back to those who enjoy the hobby just as much as we do here at Topps,” Kless said. “Being able to receive the support from Major League Baseball by giving away NBCD cards in stadiums throughout the country is an honor for Topps and further legitimizes this national holiday. It’s been great to see fan reaction.”
With the sports collectible industry experiencing a historic boom, fueled by the rise in popularity and value of both modern and vintage trading cards, Topps is building on its 80-year heritage as the hobby’s oldest and premiere trading card manufacturer.
Topps, which produces official MLB-licensed baseball cards, has enjoyed another strong year of product performance, sparked by its flagship 2021 Topps Series 1 Baseball set. Topps promotes the popular series with such programs as its Home Run Challenge and by showcasing both current and former stars on iconic Topps designs from throughout the decades. Its new product launch continues this month with the 2021 Allen & Ginter collection, which celebrates iconic sports stars and celebrities, and the ever-popular Topps Chrome Baseball, which features unique Topps Chrome technology.
“The incredible response to Topps cards, especially on a year in which we celebrate our 70th Anniversary of annual baseball cards, is encouraging for the hobby’s bright future,” Kless said.