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UDs Social Media Awards Winners announced

Many in the trading card industry were very happy last week when Upper Deck announced its first-ever “Social Media Awards” designed to recognize the top trading card online communities, bloggers and video box-breakers. Upper Deck’s Facebook page where nominations were being accepted saw increased traffic as passionate collectors wanted to share their favorite picks with others.
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The voting for Upper Deck's first Social Media Awards has now ended and while the Awards generated more than 10,000 votes the large turnout and general buzz didn't come without its share of controversy. Soon after the voting began March 29 accusations of stuffing the voting box and inappropriate viting practices began, with various sites accusing other sites of finding ways to vote multiple times for their favorite online community site, favorite bloggers and/or their favorite vide box break websites.

“It has been a lot of fun to see trading card communities, bloggers and video box-breakers get excited about the opportunity that comes with the Upper Deck Awards,” said Chris Carlin, sports marketing manager for Upper Deck. “To be honest, recognition like this has been long overdue as many of those nominated have put in a tremendous amount of work to make the industry better and they are definitely extremely passionate about it. We hope it will be seen as a healthy competition designed primarily to help create awareness for all of those nominated and ultimately to recognize some of those who have been doing some great things in their respective categories.”

Freedom Cardboard (2,931) won a back-and-forth battle with Sports Card Forum (2,710) to claim the top spot in the Best Online Community category. Opening Day Cards (997) edged Field Level View (908) to claim the Top Blogger Award.

Click on links below or to view results:

Best Online Community

Best Blogger

Best Video Box-Breaker

The top five communities will receive links from Upper Deck’s Community page and will be featured in an article on the Upper Deck Blog. The No. 1 rated online community will receive a trophy, a variety of unopened product, a LeBron James UDA basketball and a 2009 NFL Rookie Photo Shoot signed football (autographed by more than 25 players) to use as giveaways with their community of loyal collectors.

The top five bloggers will receive links from the Upper Deck Blog and will be featured in a story about their blogs there. The top-rated blogger will receive a special trophy, a variety of unopened product and a 2009 NFL Rookie Photo Shoot signed football.

The top five video box breakers will receive a free box of Upper Deck product to review and have that video featured on Upper Deck Diamond Vision. The top video box-breaker will receive a variety of product for the next year and have every video of theirs featured on Upper Deck’s Diamond Vision site.

To vote for your favorite, click on the categories below and make your choice.

Best Online Community: To Vote Click HERE
Best Blogger: To Vote Click HERE
Best Video Box-Breaker: To Vote Click HERE

Voting ended on April 5, at 9 a.m. PDT. Winners will then be announced on Wednesday, April 7.