During each public day of the show, Upper Deck will conduct its foil pack wrapper redemption program starting at noon. Fans who purchase five packs of specified Upper Deck card packs from Certified Diamond Dealers at the show will receive a voucher they can bring to the Upper Deck booth to receive one of four different 2011 National event-exclusive, five-card packs.

Each day there will be a different five-card collection redeemed, available while supplies last. A full list of the acceptable products and the players available each day will be displayed at the Upper Deck booth with information on which retailers at the show will be selling them.
To make things even more exciting, Upper Deck has randomly inserted autograph cards of several players into some of the packs.

Another special promotion occurring at the show involves Upper Deck’s North Carolina Basketball product. Fans who purchase a hobby box of Upper Deck’s UNC Basketball product from a Certified Diamond Dealer will receive a special raffle ticket which they can bring to the Upper Deck booth. On Saturday, at 5 p.m., Upper Deck will take all the entries and raffle off a variety of prizes, including a Michael Jordan autographed Upper Deck Authenticated (UDA) No. 23 UNC jersey.

UDA will have two daily giveaways taking place at 11 a.m. and 3 p.m.

“We are pulling out all the stops to make Upper Deck’s presence at the 32nd National Sports Collectors Convention a memorable one for our fans in attendance,” said Mike Phillips, Upper Deck’s director of hobby sales. “By creating promotions that help support the efforts of our Certified Diamond Dealers, we can help create a situation where fans are seeing real value in purchasing through the right channels. Being able to provide so many unique giveaways and promotions during this show is also a great way to give back to our fans who have always been very engaged with our brand and products. We can’t wait to get out there and have the chance to interact more with them.”