Dreams Inc. Gets Into Catalog Business

Dreams Inc., has acquired the assets of StarStruck/Proteam, a catalog-focused retailer in the sports licensed products industry. The acquisition gives Dreams a third channel to distribute its retail products, to complement its retail and Internet offerings.

“Purchasing StarStruck presented the company with the perfect opportunity for expansion, with more than 10 years of experience in catalog-focused retail and more than a three-million customer base,” said Kevin Bates, Dreams’ retail president and founder of FansEdge, one of several companies owned by Dreams.

StarStruck/ProTeam is one of the country’s largest catalog and Internet retailers of licensed major and minor league merchandise. The company also produces the official catalogs for the New York Mets, Baltimore Orioles, Pittsburgh Pirates and Tampa Bay Rays.

“By combining our strength with that of Dreams Retail, we see a tremendous upside for both companies and our customers,” said Jason Scheets, president of StarStruck/ProTeam. “The two companies complement each other perfectly, offering an enormous product mix online, through catalogs and through retail stores to sports fans across the world.”

StarStruck/ProTeam is based out of Connecticut. As part of the acquisition, Scheets will relocate to Northbrook, Ill.