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Beckett Collectibles is jumping into the VHS collectibles market with the announcement Tuesday that it has hired Kohl Hitt, the world's leading authority on VHS grading and certification and the founder and CEO of VHSDNA.

Beckett plans to integrate VHSDNA's suite of services into its offerings and services.

"We're in a period of rapid innovation at Beckett. Earlier this year, we announced our soon-to-be-launched analytics platform for digital and physical collectibles and refreshed our brand design," said Kunal Chopra, the new CEO of Beckett Collectibles. "Today, we're thrilled to announce the hiring of Kohl Hitt and the addition of VHSDNA’s expertise to our pricing, grading, and authentication platform. With Kohl on board, we'll now bring the same gold standard to VHS collectibles that we are known for in sports, comics, and gaming."

VHSDNA founder Kohl Hitt has joined Beckett Collectibles.

VHSDNA founder Kohl Hitt has joined Beckett Collectibles.

Also See: VHS fast forwards latest collecting craze

"I couldn't be more excited to join Beckett and grow this hobby I've been laying the groundwork for," Hitt said in a release from Beckett. "With the Beckett brand and resources, matched with my marketing and consumer trend expertise, I look forward to taking this new segment to the next level."

VHSDNA provides VHS grading and authentication services, as well as encapsulation, loose tape touch-up, and sleeve touch-up. Prior to founding VHSDNA, Hitt — also known as "Mr. VHS" — spent decades in product development. He also brings a personal commitment to the VHS hobby with a personal collection of more than 30,000 film and entertainment pieces, including a 20,000+ VHS collection that spans the legacy of film.

VHS tapes have become the latest craze among collectibles with a copy of “Star Wars,” graded 9.6 Mint, selling last December for $57,000 at Goldin Co.

A copy of "Star Wars," graded 9.6 by VHSDNA, sold for $56,000 at Goldin Co.

A copy of "Star Wars," graded 9.6 by VHSDNA, sold for $56,000 at Goldin Co. 

That was topped earlier this month by a sealed, near-mint copy of “Back To The Future,” which sold for a record $75,000 at Heritage Auctions. 

1986 "Back To The Future" VHS tape that sold for a record $75,000 at Heritage Auctions.

1986 "Back To The Future" VHS tape that sold for a record $75,000 at Heritage Auctions.

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