Topps Preparing a Gold Rush for 2012 Baseball Series 1 - Sports Collectors Digest
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Topps Preparing a Gold Rush for 2012 Baseball Series 1

To hep ramp up sales and anticipation for Topps baseball series 1 in 2012, Topps is instituting a Gold Rush promotion through hobby retailers that will involve a wrapper redemption program and some "gold" treasures.

In an effort to support the launch of Topps Baseball Series 1 and make 2012 a huge success, Topps in conjunction with the MLBPA will combine a highly-anticipated Topps Series 1 with a special Gold Rush promotion. This promotion will provide collectors with value and hobby stores with unique tools to create excitement and support the launch.

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Topps will reveal more details, but to get a taste of what’s to come, “The Gold Rush” will include a special wrapper redemption program and special Gold Rush tickets found in Series 1 product, which will unlock unbelievable gold-infused autographed baseballs tri-signed by Hank Aaron, Willie Mays and Ken Griffey Jr.

In addition, Topps has developed a unique Gold Rush program for the hobby stores. And every hobby store that signs up will get a very special “Gold Rush” Launch Kit to hold their very own Series 1 product launch event. The kit will include tools to help create excitement, build traffic and ultimately drive sales. All stores must e-mail goldrush@topps.com by Dec. 9 to participate, so tell your local hobby store to sign up and be part of the Gold Rush today.

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