Topps Preparing a Gold Rush for 2012 Baseball Series 1 - Sports Collectors Digest
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Topps Preparing a Gold Rush for 2012 Baseball Series 1

To hep ramp up sales and anticipation for Topps baseball series 1 in 2012, Topps is instituting a Gold Rush promotion through hobby retailers that will involve a wrapper redemption program and some "gold" treasures.

In an effort to support the launch of Topps Baseball Series 1 and make 2012 a huge success, Topps in conjunction with the MLBPA will combine a highly-anticipated Topps Series 1 with a special Gold Rush promotion. This promotion will provide collectors with value and hobby stores with unique tools to create excitement and support the launch.


Topps will reveal more details, but to get a taste of what’s to come, “The Gold Rush” will include a special wrapper redemption program and special Gold Rush tickets found in Series 1 product, which will unlock unbelievable gold-infused autographed baseballs tri-signed by Hank Aaron, Willie Mays and Ken Griffey Jr.

In addition, Topps has developed a unique Gold Rush program for the hobby stores. And every hobby store that signs up will get a very special “Gold Rush” Launch Kit to hold their very own Series 1 product launch event. The kit will include tools to help create excitement, build traffic and ultimately drive sales. All stores must e-mail by Dec. 9 to participate, so tell your local hobby store to sign up and be part of the Gold Rush today.

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