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'First Off The Line' program provides cards early

Panini America has created a new program, 'First Off The Line,' that will allow collectors to obtain new products before they are released.

Panini America’s new “1st Off The Line” program gives collectors the opportunity to purchase a limited quantity of select trading card products early. Each product included in the “1st Off The Line” program will include exclusive content that will not be available in national releases.

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The “1st Off The Line” program will be available for pre-order three weeks prior to national release, exclusively through the Panini America online store and through the Panini Direct app, which is available for iOS and Android devices.

The first product to be featured in the “1st Off The Line” program will be 2016-17 Immaculate Basketball and only a limited quantity will be available. The product features an exclusive Emerald parallel limited to just five copies that will only be available as part of the “1st Off The Line” program. 2016-17 Immaculate Basketball is slated to release on Sept. 27, but “1st Off The Line” product will arrive 24-48 hours prior to release.

Future NBA releases planned as part of the “1st Off The Line” program include 2016-17 Flawless Basketball, 2017-18 Prizm Basketball, 2017-18 Select Basketball and 2017-18 National Treasures Basketball. NFL products include 2017 Prizm Football, 2017 Contenders Football and 2017 National Treasures Football. MLBPA products include 2017 National Treasures Baseball, 2017 Flawless Baseball, 2018 Diamond Kings Baseball and 2018 Immaculate Baseball.

“The products included in the ‘1st Off The Line’ program are traditionally some of the most popular across our portfolio,” said Panini America CEO Mark Warsop. “The addition of limited availability, exclusive content and early access on the ‘1st Off The Line’ versions will create additional excitement and anticipation among collectors.”