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Upper Deck's All-Star Vinyl Exclusively at Toys R Us

Upper Deck All-Star vinyl figures get new look, cheaper price and are now available at Toys R Us. First figures will include Eli Manning, Tony Romo and Donovan McNabb.
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Upper Deck has announced its first-ever, direct-to-retail collectible line of All-Star Vinyl (ASV) sports figures.

“We’ve made great strides in our own hobby marketplace with earlier launches of the All-Star Vinyl line, which was configured in extremely limited quantities for the hardcore sports and vinyl figure collector,” said Dave Sanders, director of Upper Deck Authenticated, Upper Deck’s memorabilia division. “But now the popularly comic-stylized look of the ASV line will be available to sports fans and consumers through a new retail-based configuration sold exclusively at Toys R Us stores.”

This product launch will represent Upper Deck’s first direct-to-retail toy line for its growing sports collectibles business. This latest line of the 10-inch-tall ASV sports figures, which will be on store shelves during the first week of November, includes Donovan McNabb, Tony Romo, Eli Manning, Peyton Manning and Tom Brady, along with elite running back LaDainian Tomlinson. Packaged inside a stylish, dual-panel window box, each of the full-color ASV figures comes complete with its own Upper Deck trading card touting the concept art, featured athlete and the artist behind the articulated figures. The suggested retail price per unit is $19.99-$24.99.

Each of the four major sports leagues and players’ associations – MLB, NBA, NFL and NHL – have teamed with Upper Deck to provide spot-on representations of various stars highlighted. Upcoming launches on the ASV horizon will focus on NBA standouts and exclusive Upper Deck spokesmen LeBron James, Kobe Bryant and Kevin Garnett (Dec. ’08), followed by a Sports Legends Series featuring Tiger Woods and Muhammad Ali (Feb. ’09).

“While the All-Star Vinyl line has had a niche following within the sports figure hobby, we’re really looking forward to exposing more and more consumers to our ultra-hip sports vinyl figures,” said Sanders. “With the holidays fast approaching, there’s no better time to unveil a cool collectible like this one.”

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