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REA launches new website, brand identity for thriving auction house
Robert Edward Auctions launched a new era Monday, unveiling a new logo and brand identity that reflects its personalized approach to the hobby and “A Signature Approach to Collectibles.”
REA’s new identity and positioning reflects the auction company’s commitment to its roots while establishing a plan for continued growth and expansion.
REA has established itself as a leader in vintage baseball card market with two of the top four highest card sales in history. While vintage baseball will continue to be a key facet of its business, the company is expanding its offerings in other sports—both modern and vintage—as well as non-sport collectibles.
In the last four years, REA has increased the number of auctions per year from three to 11, tripling the size of its team, and acquiring Huggins & Scott Auctions in 2023. It also has expanded its offerings outside of trading cards, with consignments of game-used items, original photography, and signed memorabilia growing substantially.
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As part of its new identity, REA has launched a new, upgraded bidding platform and website at CollectREA.com that features a more user-friendly and immersive experience for bidders and consignors.
“This is a very exciting time for REA as we take the next major step in our company’s history,” REA President Brian Dwyer said. “REA has built a sterling reputation through our record-setting results and the deep level of trust the hobby community has placed in us for more than three decades.”
You can follow REA at @collect_rea on all social media platforms.
REA’s 2025 auction schedule will open with its January Auction from Jan. 9-19, while its first show appearance will be the White Plains Show from Jan. 17-19.
