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Donruss Optic Basketball franchise features Prizm technology

Prizm technology has been used in a variety of sports cards products, and eventually lead to the creation of Donruss Optic Basketball.

Panini America’s recent penchant for melding its Prizm technology with the traditional and non-Prizm Donruss has led to the creation of the Donruss Optic franchise, which has already had its presence felt in baseball, football and basketball.

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In early April, the second annual installment of Donruss Optic Basketball will arrive in hobby shops across North America intent on honoring the 2017 NBA Draft class while riding the wave of Optic-mania.

On average, each hobby box of 2017-18 Donruss Optic Basketball (four cards per pack, 20 packs per box, 12 boxes per case) will deliver one autograph and 20 inserts or parallels. The product boasts a bevy of colorful Prizm parallels including the Gold Vinyl 1/1s, and the new Velocity Pink and Velocity Black.

Highlights of the product include:

• Collect the 2017 NBA Draft class with the introduction of on-card Rated Rookie Signatures featuring hobby-exclusive Holo, Blue (numbered to 49), Gold (numbered to 10), Green (numbered to five) and Gold Vinyl 1/1s parallels.

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• Autograph inserts including Hall Dominators, Rookie Dominators, Dominators and Signature Series.

• Retooled inserts include Retro Series, All-Clear for Takeoff, Swishful Thinking.

• Returning inserts include The Champ is Here, The Rookies and All-Stars.