Upper Deck is organizing a National Hockey Card Day promotion for several hundred hobby and retail stores. The event will take place Feb. 21. The company is producing a 15-card set that will be available in packs produced exclusively for the event. All of the cards, which are to be given away to consumers, spotlight current and former Candian-born NHL players.

“As the league and the Players’ Association’s exclusive trading card licensee, it’s only fitting that Upper Deck should produce an exclusive set just for Canadian fans,” said Josh Zusman, Upper Deck’s hockey brand manager.

Hobby shop owners in Canada interested in purchasing 100-pack bundles of the set and corresponding marketing materials for the promotion are asked to contact Universal Distribution at (514) 335-9000, or Universal West at (604) 596-4320.