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High-Grade Singles, Red Heart Set Still Live in I Own It Now Sale

Memory Lane will be taking offers starting Feb. 27 in its latest I Own It Now sale. Headliners include a Red Heart complete set, Babe Ruth signed checks, high-grade sets and a PSA 9 1935 National Chicle Knute Rockne.

Complete regional sets that are among the best in the world join 19th century singles, Hall of Famer autographs and hundreds of high grade sports cards in Memory Lane Inc.’s latest I Own it Now catalog sale. More than 1,000 lots of vintage sports and non-sports cards, sets, autographs and more are available for outright sale in the unique event that is held three times each year and offers collectors the chance to buy – or wait for a potentially better deal.

The sale opened Feb. 24 with several lots selling quickly. including a 1911 T205 Gold Border Ty Cobb at $17,250. including the buyer’s premium.

IOIN redheart

Items offered in the online only catalog run the gamut, but high-grade baseball card singles and sets are the big attraction. A remarkable set of 1954 Red Heart Dog Food cards, all but two of which have been graded PSA 9, is available at $45,000. Ranked as the fifth-best set on PSA’s Registry, it includes Mickey Mantle, Stan Musial, Duke Snider, Warren Spahn and several other Hall of Fame players. It’s among the most sought after postwar regional sets in the hobby.

There is a large selection of pre and postwar cards highlighted by a T206 green background portrait of Cy Young rated PSA 7.5, priced at $30,000 and a NM/MT 1933 Delong Lou Gehrig, offered at $32,000.

Several of the hobby’s best-known and most appreciated sets are represented, including the 1932 U.S. Caramel set with high grade examples of the Ruth, Gehrig and Bobby Jones cards up for grabs. There is a run of 1933 Goudey, 1934-36 Diamond Stars and 1952 Topps.

IOIN delong

Nineteenth century cards offered include Mayo’s Cut Plug, Old Judges and Allen and Ginter.

Prewar collectors can also feast on numerous ultra-high grade 1906 Fan Craze cards, early 20th century E cards and 1910 Standard Caramel. One of the highlighted cards from the era is a rare 1907-09 Novelty Cutlery Ty Cobb-Honus Wagner postcard, offered at $17,500 while a T3 Turkey Red Cobb graded PSA 5 is priced at $15,500.

Those who prefer classic cards from the ‘Golden Era’ of bubble gum cards can take their pick starting with a 1951 Bowman Mickey Mantle rookie card graded PSA 7 ($14,995) with dozens of other mint and near mint-mint Hall of Famers, stars and commons from various sets available.

Some of the best 1960’s Kahn’s Wieners baseball sets in existence are on the market through Memory Lane, most of which are ranked #1 or 2 on the PSA Registry. Prices range from $2,695 to $6,295.

Football, basketball and hockey card collectors aren’t forgotten. There is a PSA 9 1935 National Chicle Knute Rockne offered at $22,000 and the ninth best 1959 Topps Football set on the Registry at $9,000 leading the charge.


Memorabilia collectors will find a 1921-23 Babe Ruth pro model bat at $20,000, a dual-signed Ruth bank check and numerous other autographs featuring the likes of Cobb, Wagner, Walter Johnson, Roberto Clemente, Jackie Robinson and others. There are team signed baseballs from the World Series champion 1956 Yankees and 1954 New York Giants.

All prices quoted are exclusive of a 15 percent buyer’s premium and some may have sold since this was posted.

Until 7 p.m. EST on Feb. 26, collectors may purchase any item at the I Own it Now price. Purchases can be made either online by selecting the I Own it Now button to the corresponding item; faxing an I Own it Now request to 714-730-0602; or calling Memory Lane Inc. at 877-606-5263.

Commencing at noon EST on Feb. 27, all buyers are offered an additional purchasing option. Offers may be made on any items still available either by clicking the ‘Make an Offer’ button, via email ( or by telephone (877-606-5263). Any offer submitted to Memory Lane Inc. is a commitment to complete the purchase if the offer is accepted by the Consignor.

To register to buy, contact Memory Lane via their website or by phone at 877-606-5263.

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