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Lucky collector figures to turn tidy profit from $70 investment

A lucky collector will see his net worth swell when a one-of-a-kind LeBron James Logoman card is auctioned in Lelands Winter Classic Auction in February.

LeBron LogoMan copy

The collector paid $70 to enter a Jaspy’s card-pull event and ended up winning the jackpot: A 2019-20 Immaculate Collection LeBron James (1/1) game-worn Logoman card estimated to be worth over $100,000. The card was immediately sent to Beckett Grading Services and came back as a Gem Mint 9.5.

Prices for James and other modern superstar cards have escalated significantly over the last year, and according to Lelands expert Jordan Gilroy, it’s possible the winning bid could fetch even more than expected. Gilroy explains that “important high-grade cards like this rapidly increase in value, so a winning bid that exceeds our expectations would not surprise me.”

Other high-selling basketball cards of late include the LeBron James 2003-04 Upper Deck Exquisite Collection rookie patch card (#14/23) graded BGS Gem Mint 9.5/BGS 10 that sold for $1.845 million in July 2020 and the Giannis Antetokounmpo 2013-14 National Treasures NBA Logoman Patch rookie card (1/1) graded a BGS Mint 9/BGS 10 that sold for $1.812 million in September 2020. But those were both signed. This one in question is not.

But it’s worth noting that an unsigned LeBron James/Michael Jordan 2003-04 Upper Deck Exquisite Collection Logoman card (1/1) graded BGS NM-MT +8.5 fetched $900,000 in a private sale in February 2020. It will be an interesting auction to follow.

For details about the coming auction or consigning (Dec. 18 is the deadline), visit or email Gilroy at