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First Cards Unveiled in UD's Exclusive Partnership With Joe DiMaggio Estate

Upper Deck's exclusive partnership with the Joe DiMaggio estate was finalized at the end of last year. However, the first cards featuring DiMaggio are just now hitting shelves.
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In December, the multi-year agreement between Upper Deck and Joe DiMaggio’s estate to produce trading cards of the legendary “Yankee Clipper” became exclusive. The deal includes memorabilia and cut signature cards, as well.

As a way of commemorating the new-found exclusive partnership, Upper Deck has produced a very limited Joe DiMaggio card (#0), which packed out inside Upper Deck’s 2009 Series One Baseball release last week.

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The card features “Joltin’ Joe” next to a chalkboard after he tied the Major League Baseball consecutive games hitting streak record at 44. On the chalkboard it calls out “44 EQUALS RECORD” with a smiling DiMaggio kneeling behind it.

“We are thrilled to be able to work with the estate of one of the biggest names in baseball history,” said Jason Masherah, Upper Deck’s senior brand manager. “Collectors and sports fans should be excited about finding Joe DiMaggio content inside of many of Upper Deck’s 2009 baseball card releases. In this day and age when records fall frequently, DiMaggio still holds one of the most amazing baseball achievements of all time.”

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