Former Upper Deck executive Jamie Kiskis has launched a company called On The Record Sports that will market online fantasy sports games in which participants project the statistical performance of players on teams instead of building a roster that utilizes statistics from previously played games.

Among the company’s planned offerings is a contest in which someone could win as much as $5 million based on their predictions for various player performances during the Super Bowl and NCAA men’s basketball tournament. The company is based in San Diego.