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Dreams Inc. Partners With Chicago Bulls

Dreams Inc. adds another NBA to its portfoio, helping the Chicago Bulls open its retail store shop.bulls.com.
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Dreams Inc. announced that it has partnered with the Chicago Bulls to launch the team’s official updated online store, shop.bulls.com. The deal marks Dream’s second alliance with an NBA team joining the Washington Wizards.

The deal gives fans the extensive array of retail Bulls products and sports memorabilia, including apparel, headwear, gifts, novelties, home décor and collectibles, as well as a custom Adidas jersey program. The Chicago Bulls will be reaching out to fans through extensive database marketing, enhanced social media, in-arena visibility and traditional radio and print media.

“We are delighted to work with Chicago Bulls, one of the most recognized franchises in the NBA, and to offer our sophisticated technology to enhance their fan shop,” said Kevin Bates, Dreams Retail president and FansEdge founder. “Executives at the Chicago Bulls recognized our leadership in the world of proprietary E-commerce technology, and understood how much of a positive impact we can have on their customer experience and bottom line.”

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