Panini kicks off Kobe Adrenalyn promotion

As the NBA Playoffs continue to heat up, Panini America launched the “Play Kobe One-On-One” Promotion May 3 with four-time NBA Champion Kobe Bryant. Basketball fans beginning May 1 through June 17 will be able to log-on to www.PaniniAdrenalyn.com to compete against other fans, the leading scorer at the end of the promotion will get a chance to meet Kobe Bryant and play him “One-On-One” in a game of Adrenalyn, the new interactive trading card game from Panini.

The Kobe “One-On-One” promotion coincides with the recent launch of the Panini Adrenalyn Xtreme game mode that features new enhancements to gameplay following player feedback during the beta-phase of the game.The new enhancements offer more strategic gameplay along with more shot opportunities, resulting in higher NBA scores.Matchup results are based on a player’s chance of scoring, eliminating players ability to load their decks to guarantee they win a matchup.Instead, higher ratings increase a player’s chance that they will score.

“I’m looking forward and excited to play a fan one-on-one in a game of Adrenalyn. I’ve been practicing, so I’ll be ready,”said Kobe Bryant.

An integrated advertising campaign that includes TV spots on Nickelodeon, Cartoon Network and Disney XD channels, as well as online and viral will support the Kobe “One-On-One” promotion along with integration into more than 1,000 movie theatres in select markets across the country.To watch the Kobe Bryant TV ad click here:

For more information and full rules and guidelines, go to http://nba.paniniadrenalyn.com.There is no purchase necessary to participate or win and the promotion is open to legal residents of the (50) U.S. states & DC, who are 13 years of age or older as of 5/1/10.