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Upper Deck to Offer Revolutionary Inserts Cards in 2011 Football Product

Upper Deck has provided many novel concepts with its insert cards over the years. The 2011 Football product is being heralded as containing the next evolution of insert cards. What is it? We'll find out April 12. But first, Uper Deck provides a teaser.

Upper Deck will debut a never-before-seen insert card set inside its 2011 Upper Deck Football launch on April 12. The company is teasing it now, but the wait is on until April 12.

“It’s highly proprietary and we’re not at liberty to discuss the details just yet,” said Jason Masherah, Upper Deck’s vice president of marketing. “But suffice it to say that this upcoming unveiling will once again revolutionize the trading card industry as we know it today, in a way that only Upper Deck is capable of doing.”

Wishing to create buzz and excitement for football card collectors, dealers, distributors and fans, Upper Deck is currently running a series of online “Evolution” banner ads to create anticipation for the fast-approaching reveal and has a special landing page devoted to the product’s debut next month: To see the company’s new Evolution teaser video, click on the following link: The card set was produced through Upper Deck’s exclusive partnership with the Collegiate Licensing Company.

“Our partnership with Upper Deck has allowed us to bring our fans new and innovative products never before seen in the trading card market,” said David Kirkpatrick, CLC’s vice president of Non-Apparel Marketing. “We are excited to share in such an important launch, and are confident that collectors and college fans alike will embrace this revolutionary new product.”

Revolutionizing the sports card industry is nothing new to Upper Deck. When the company made its debut in 1989 with its Upper Deck Baseball product, the company introduced the hobby’s first-ever anti-counterfeit hologram on each of its card.

A year later, Upper Deck became the first trading card company to put autographed cards into its packs with its “Baseball Heroes” insert collection featuring greats like Reggie Jackson and Nolan Ryan. Game-used jersey swatches embedded on card fronts from gridiron stars like Joe Montana, Barry Sanders and Brett Favre followed in 1996 and, two years later, the company made headlines once again by introducing its controversial, yet hugely popular Babe Ruth “Piece of History” bat cards, which contained one-by-one-inch pieces of a game-used bat once swung by the Sultan of Swat.

“Next month’s introduction will definitely catch people by surprise. This is the most important trading card innovation since Upper Deck introduced the cut signature card in 1998, so it will certainly be worth the wait,” added Masherah.

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