Cards
Upper Deck celebrating ‘Space Jam’ anniversary with Michael Jordan, Bubba Wallace cards and a NASCAR racecar
Upper Deck is commemorating the 30th anniversary of the legendary 1996 Space Jam film with trading cards, memorabilia, and even a NASCAR racecar.
Together with Warner Bros. Discovery Global Consumer Products (WBDGCP) and NASCAR’s 23XI Racing, Upper Deck will have a Space Jam-themed design on the No. 23 Toyota of 23XI driver Bubba Wallace July 5 at Chicagoland Speedway.
Related Content:
23XI Racing is co-owned by NBA legend Michael Jordan, who also starred in the Space Jam movie.
Upper Deck is also launching a new line of trading cards and collectibles around the Space Jam promotion. They include: licensed prints called Curated, or trading cards commemorating the Space Jam car; a Space Jam 30th Anniversary trading card set; and other Upper Deck Authenticated memorabilia.
“This collaboration brings together the cultural impact of Space Jam, the energy of NASCAR, and the passion of collectors in a truly unique way,” said Upper Deck President Jason Masherah. “This is a massive celebration of fandom. Space Jam is an iconic movie that spans multiple generations, and we’re excited to capture what fans love most about the film and share it across Upper Deck brands.”
“We look forward to bringing the fun and nostalgia of Space Jam to the track at Chicagoland through this unique collaboration,” said Steve Lauletta, president of 23XI Racing. “Our partnership with Upper Deck continues to result in one-of-a-kind memorabilia that expands well beyond just the racetrack, allowing 23XI to reach both current and new audiences.”
The first Upper Deck 2026 23XI x Space Jam Crossover trading cards are available now on Upper Deck’s e-Pack platform until July 2. The second trading card, which will be available from July 2-9, features Wallace in his Upper Deck Space Jam helmet and fire suit. Parallels and autographed cards from Wallace will also be available.
Upper Deck Authenticated is also offering a limited-edition Lionel diecast car set against a Space Jam background image signed by Wallace.
The debut of Upper Deck’s new Curated brand features prints from the original Space Jam film.
Upper Deck will also release a Skybox Metal Universe Space Jam 30th Anniversary card set later this year. The set will include Precious Metal Gems (PMGs) cards featuring characters from the movie, including the Jordan and Looney Tunes characters. A special short-print insert highlights Jordan’s memorable halfcourt dunk scene from the movie. Collectors can also chase autographed cards from Jordan and voice actors from the film.
Upper Deck’s Space Jam memorabilia collection, all signed by Jordan, includes: a reinvented “The Show” piece that debuts new 5D technology; a “Jam Time” collage of imagery from the film; Jordan Space Jam prints; and several pairs of signed Air Jordan shoes, including the Space Jam Air Jordan 11, Hare Air Jordan 7, Bugs Bunny Air Jordan 8, and Space Jam Air Jordan 9.
Upper Deck will also host a Space Jam 30th Anniversary Watch Party at Navy Pier in Chicago on July 2.
