Defending the blue line

This year marks the sixth year Upper Deck has run this event as a way not only to thank existing collectors for their support, but more importantly, to encourage hockey fans, youngsters and lapsed collectors to enjoy the fun of opening a pack of new hockey cards. Fans throughout Canada and the United States simply need to visit a participating retailer on Saturday, Jan. 18 to receive a free pack of Upper Deck’s National Hockey Card Day cards.