1971-72 o-pee-chee hockey

The comic book inserts found in 1970 Topps Baseball packs featured 24 players, with the inside pages talking about how the players got to the big leagues, career highlights and perhaps their off-season jobs.
Gordie Howe

Look: It's Cards! It's Gum! It's a Comic Book – Topps Comic Book Inserts

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Amazing Post WWII Sports Card Auction with some of the most iconic basketball cards in the hobby.