Tom Brady cards enjoying post-retirement spike, expected to sustain value

Tom Brady trading cards are enjoying a spike since his retirement announcement on Feb. 1, but Brady cards were already commanding such high prices that they are likely to sustain their value for a long time.

“The interest in Tom Brady trading cards will be very high as a result of his retirement but it’s the totality of his legacy that is going to drive the final price of sales,” says Jesse Craig, Director of Business Development at PWCC Marketplace. “There’s so much you can point to that shows Brady assets will have desirability among collectors for the long-term. The most Super Bowl wins, the most Super Bowl MVPs, the most career wins by a QB, the most passing completions, yards, and touchdowns. He’s unquestionably the greatest football player of all-time and his prices will continue to reflect that.”

PWCC has an interesting case study to gauge the rising demand for Brady’s top cards. In PWCC’s January Premier Auction, a 2000 Playoff Contenders Championship Ticket Tom Brady Rookie Autograph card, Brady’s most valuable card, sold for $1.29 million. The card is numbered to 100 and graded BGS 8.

In PWCC’s February Premier Auction, which began Thursday, the same Brady card graded 8.5 is being offered and quickly attracted a bid of $1.3 million.

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It will be interesting to see how high the Brady card sells for in a higher grade and since his retirement.

“The 2000 Playoff Contenders Championship Ticket Tom Brady Rookie Autograph card is always at the top of the list for desirability among collectors and investors,” Craig said. “The Contenders Championship Ticket is the only NFL licensed and numbered rookie card of Tom Brady’s that has his autograph. All others he is in a Michigan uniform and the desirability of those, while still high, is much less than wearing a Patriots jersey.”

PWCC’s February auction has 24 Brady cards available, including multiple 2000 Bowman Chrome Refractors, which have current bids as high as $100,000, and 2021 Panini Absolute Kaboom! Gold card with a current bid of $34,000.

“There are several unique cards on offer right now, including highly-graded Chrome Refractors and 1-of-1 offerings,” Craig said. “These will absolutely be of interest to collectors and investors. Brady’s ‘second act’ cards in his Tampa Bay jersey will also be desirable, with cards such as the 2021 Panini Absolute Kaboom! Gold Tom Brady numbered to 10 being of high interest.”