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Finley-Led A's: Nancy Finley Interview Part II

Charlie Finley was the abstentee owner of the Kansas City and then Oakland A's. His brother Carl actually ran the team, among a host of other duties. Carl's daughter, Nancy, provides insight into this arrangement and many more behind the scenes tidbits in an exclusive interview with SCD. This is second and concluding interview of two-part series.

Nancy Finley’s father, Carl, served as A’s owner Charlie Finley’s right-hand man during the A’s stay in Kansas City all the way through to Finley’s sale of the team in 1980. This architect of the Oakland powerhouse teams of the 1970s was recruited by his cousin, Charlie, a real estate tycoon, from his position as a high school principal to run a professional sports franchise (with a handful of staff) for a mostly-absentee owner.
Nancy Finley would spend her teen years at his side, helping out wherever possible. This is the second and concluding segment of a two-part feature that tells her family’s story of directing the fortunes of that legendary American League franchise. And, of course, you’ll hear about the memorabilia she’s retained from the era of Charlie Finley’s Swingin’ Oakland A’s, including her prized possession, the 1974 World Series Trophy. (First part appeared in the March 25 SCD.)

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Sports Collectors Digest (SCD): Your uncle was always coming up with new innovations, such as orange baseballs and the modified pitch count (three-ball walk/two-strike strikeout). Do you think these were discounted for personal reasons by the other owners?
Nancy Finley (NF): Oh, yes! Definitely. I remember how down Charlie seemed about how the other owners acted during each annual meeting. Around 1975, Charlie turned his voting proxy over to Dad. Dad started attending the owners’ annual meetings from 1975 on in Charlie’s place. This is how bad it became for Charlie. Now I read on Internet sites like Wikipedia, for example, where others take credit for our innovations, like the DH rule for the American League only, World Series games at night and geographic divisions within leagues. I guess this is the best form of flattery.

I can’t remember off the top of my head who has taken credit for “our” innovations. Recently, while reading about another MLB person on Wikipedia, I noticed he took credit for World Series night games. Even in Bowie Kuhn’s obit, in The Week magazine, it states Kuhn was commissioner when the DH came about. How ironic, considering Kuhn scoffed at this idea and gave us pure hell over it. Whoever wrote this Wikipedia piece was trying to put Kuhn in the same “innovative” light as the DH.

SCD: Did you have any interaction with your uncle’s “Eyes and Ears” in Oakland, Stanley Burrell, who later came to be known as MC Hammer?
NF: I remember MC Hammer, aka Stanley Burrell. Stanley went by the nickname “Hammer” then.
It was actually Dad who told Charlie about Hammer. He mentioned a kid who was always at the Coliseum when Dad arrived. What Dad admired was how this “kid,” who seemed very young, was always asking if he could help in some way. Dad said this kid’s name was “Hammer.”
Hammer was polite and well-spoken. Dad started giving him errands; Hammer did these errands without fail, and asked for more work. Charlie was only in Oakland (physically) between two to six times a year, depending on what was happening. Dad mentioned Hammer to Charlie in one of their phone conversations. It was Dad with whom Hammer sat next to at every game. Dad told Charlie what a great worker Hammer was, and how Hammer seemed like a genuine individual. Because of how Dad felt, Charlie decided to give Hammer an unusual position. When Charlie called him during a game, he started putting Hammer on the phone. Charlie tested Hammer by asking him to give a play-by-play of the game, and Hammer did just that. He did not seem nervous speaking to Charlie, and Charlie admired this.
After a few months, during one of Charlie’s phone calls, he told Hammer he was making him a vice president. I remember how the media picked this up and loved it. I remember one day going inside the front office during the fourth or fifth inning. The front office had speakers in every room, so we could hear the broadcast. All of a sudden, I heard Hammer’s voice on the radio. I knew this meant Charlie suggested Hammer walk one box over to where Monte Moore, our radio announcer, was seated, and take the microphone. I wondered how Monte felt about that. I thought it was great. Hammer only did this for one inning, but I thought he did a great job for a 12-year-old.
As soon as I could, I ran back up to the box seat where Hammer and Dad were seated. Dad’s dimples were showing. I knew this meant he liked what just happened, too. Apparently, he had jokingly suggested to Charlie, on the phone, that Hammer could probably announce as well as the next guy. Charlie then said, “OK then, tell Monte I want him to let Hammer take over for an inning.”
I remember when I first noticed Hammer sitting next to Dad, I felt a little jealous. As an only child, this was always my territory. But I could tell Dad enjoyed Hammer’s company. This made me realize it was OK, so I just sat on the other side of Dad.
In regard to Hammer as a vice president, Charlie once made me a V.P. the same way he made Hammer one. This was a very generous, open side of Charlie. He didn’t really make snap decisions on his own. Even though Charlie was known for eccentric ideas, he always bounced ideas off others he trusted. After Charlie’s divorce, starting in 1975, he would fly into the Bay Area and meet with Dad and myself. We would have a quiet dinner. I was 16-17 years old, and used to chatting with Dad’s friends in MLB, the press, the restaurant business, etc.
Sometimes Charlie brought a date. At every dinner, Charlie wanted to brainstorm, which I really enjoyed. I remember during one of these dinners, Charlie commented that I was very intelligent and announced to Dad he was making me V.P. This was one of the best moments I can remember. If anything, how many teenagers are told how smart they are by an adult family member? Many teenagers I’ve known suffer from low self-esteem. I certainly didn’t.
Dad and I drove Charlie and his date to the airport the next morning, very early. Later that day, while at the front office, I asked Dad about my new title. Dad gave me that smile, and gently said, “No V.P.” I understood what he meant. Dad’s day-to-day work managing every aspect of the A’s/Coliseum was difficult enough. He didn’t want to have to deal with the press over this new title of a teenage girl. Also, he was very private. He didn’t want others to know much about our personal lives. Dad was trying to protect me, too. He never had my name in the A’s Yearbook. He was in charge of what went into it, and I remember attending annual parties for our Yearbook advertisers. Anyway, it was a great 24 hours being an A’s V.P.
In regards to Hammer being Charlie’s “eyes and ears,” I don’t think this is what Hammer was. I have heard of some players saying this about Monte Moore. I believe it was just so unusual to see a young boy sitting in the owner’s box during a game that rumors started flying. I was there. I know how it was. My dad was Charlie’s eyes and ears.

SCD: What were the major differences between the two ballparks – KC Municipal and the Oakland Coliseum?
NF: With the K.C. Stadium, I don’t remember looking at this building from the outside. Mom and I were always driven to the Stadium. I remember the driver went another route, and the next thing I knew, we were walking into the front office.
I loved that front office. I’ll never forget how much hardwood was on the walls and floor.
Also, hanging on the wall was a display showing how a baseball is made, from start to finish. I wish I could see this now. I used to be mesmerized by it. It showed what is used to start a baseball. It is very small; then, the string circles this small “thing,” which ultimately turns into a baseball.
The switchboard operator was there, too. Everyone was so friendly. I remember running up and down the front offices. Then, our seats were behind the Kansas City dugout, and we sat with Charlie’s family, who were in K.C. often. K.C. isn’t too far from Chicago. My mother really liked Aunt Shirley (Charlie’s wife). I remember running around with my boy cousins.
Former President Harry Truman often sat near us. Mr. Truman attended many games. I remember sitting on Mr. Truman’s lap, and pulling his tie. Once, Mr. Truman gave me a gift of a huge box of lollipops. I don’t know how mom felt about this.
I remember when Miss America 1965 threw out the first pitch; I got to sit next to her and her mother. It was really cool. I remember Dad talking about Joe DiMaggio and making the two of them an Italian dinner in the Oakland high-rise penthouse, circa 1968-69. This was when I was living with my mother in Dallas. Both Dad and Mr. DiMaggio were like confirmed bachelors, having a nice quiet dinner together.
I had never been to California. I remember the Coliseum could be seen on the freeway as we approached it. It is near the Bay and Oakland Airport. I remember the smell of salt air when first getting out of Dad’s car. This was refreshing. The Coliseum seemed so big. It is next to the Oakland Arena, where indoor games (basketball, concerts, etc) are held.
When I stepped out of the car with Dad and approached the Coliseum, the first thing I noticed was the grayness. I was so used to color at our K.C. Stadium. Dad told me the Coliseum wasn’t totally finished when they moved there because they had to move very quickly. Once I was inside the Coliseum, it was impressive. Again, it was much larger than I remember Municipal Stadium. Still, no color could be seen. That’s why I was grateful for our uniforms; their colors made up for lack of color in the Coliseum.

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SCD: What was you and your family’s reaction to your uncle selling the team in 1981?
NF: Mixed feelings. I grew up with the team. I wasn’t sure what it would mean. Dad was happy the new owners asked him to stay in a V.P. role. I learned selling a MLB team takes almost one year. The sale wasn’t final until November 1980.
What was bittersweet was when we made it to the 1981 playoffs. This was obviously from our rebuilding the team. It was decided between Dad and Charlie to rebuild the team at the end of 1977. Here was proof if worked. But it still made me sad.
Dad was good friends with Billy Martin, and I believe when Billy went back to New York at end of 1982, Dad’s days were numbered with the A’s. I felt this was because after the sale was final, I noticed the front office staff went from about 8-10 people to 60-plus. It was becoming the way of most workplaces: political. I know Dad was concerned his name might be a liability. Charlie didn’t have any ties with the team any longer; however, Charlie was still giving the occasional interview. Charlie also placed calls to Dad while he was working in the new A’s office.
Why sad? Because this was all I had known my entire life. Because we were on the verge of another championship team. Because I wasn’t sure if Dad could work without Charlie, the same as Charlie needed him. This only applied to the team. When it came to their other professions (Dad in education, Charlie in insurance sales) they did fine independently, but in running a MLB team, it appeared one couldn’t do without the other. I don’t think even Dad and Charlie realized it.

SCD: What was your involvement – if any – with the team after that?
NF: After the A’s sale was final in November 1980, I attended social events with Dad for the team. My oldest son, Doug, was about 2 years old. I took Doug to games many times. I have a picture of Doug and Billy Martin’s granddaughter playing on the front office floor. Doug enjoyed riding up and down the Coliseum elevator, which took people from the front office down to the clubhouse.

SCD: What mementos do you have from the KC/Oakland A’s of the Charlie Finley years?
NF: Tons of photos. Baseballs, promo bats, autographed bats and balls, a gift of an autographed bat to Dad from the HOF, plaques to honor Dad, a gold-plated lifetime American League Pass to any A.L. stadium presented to Dad by the A.L. (Mr. MacPhail), World Series rings (men’s and women’s), documents, oddities like a leather wallet with a carving of Charlie “O” (our mascot) on one side and a K.C. player at bat on the other. It is a fold-over type wallet, made by an inmate in prison when we were in K.C.
I remember Dad brought one home, saying it was delivered to Municipal Stadium that day. Only two were made. Charlie took the other one. Whoever this prisoner was, he was a dedicated K.C. Athletics fan. The player on it has the green and gold uniform, so this prisoner must have really liked our new colors. I also have one of the last blankets worn by our mascot, Charlie “O,” in Oakland. This blanket is currently on loan to an Athletics Sports History group in Kansas City.

SCD: What would you consider your greatest piece?
NF: Well, I also have Dad’s 1974 A’s World Series Trophy. This is one of the large trophies. We didn’t have (or use) the “mini” World Series Trophies at the time. I keep this trophy in a bank vault.
I have an anecdote about this trophy, in case it is of interest. When Dad passed away in March 2002, I was devastated, of course. Later that summer, I heard how well the A’s were doing. But I never heard anything mentioned about the 1970s in Oakland. I had mixed feelings about keeping Dad’s memorabilia. It didn’t feel like anyone remembered. I didn’t use the Internet, and knew nothing about eBay.
A friend said if I wanted to put a piece of Dad’s memorabilia on eBay as a test he would do this for me. I thought, why not?
This friend chose a 10-day eBay run. He suggested I choose a minimum amount. Since I had very mixed feelings, I chose a high minimum. The timing was purely coincidental. It turned out my World Series Trophy was on eBay the same time the 2002 A’s entered the playoffs.
What happened next was a pleasant surprise. I had a different news reporter in my driveway every day. We had ABC, NBC, CBS and local affiliates. My eBay World Series Trophy auction turned out to be a parallel nightly news story to the 2002 A’s playoffs.
Also to my surprise, the top offer for my trophy was $323,000. I set the minimum higher than this amount, so I did not have to take the offer, and I did not accept this amount. At this point, I decided I should keep the trophy.
At the same time, the 2002 A’s lost in the playoffs. Since then I have seen people offer other World Series trophies for auction. The prices don’t reach my offer amount. I asked a well-known MLB memorabilia specialist, and his theory is the reason my trophy brought a higher dollar amount is because of its previous owner, and the story behind it.
Somewhere I have newspaper articles reflecting the latest offer amount for the trophy, but I haven’t found it yet.
I have so much stuff. I did see information about my trophy auction on Google under “2002 eBay auction of Oakland A’s 1974 World Series Trophy.”

SCD: In addition to baseball, your uncle also had interests in pro basketball (the ABA Memphis Tams) and pro football (he tried to start a new league in 1987, the North America Football League), which would have incorporated the Canadian Football League. Were you privy to any discussions on these endeavors?
NF: I remember the Oakland Seals hockey team the best. This was formerly known as the California Golden Seals hockey team. The purchase was 1970-71. I remember Dad saying, “We have a hockey team now.” Being from a hot climate, my family wasn’t too familiar with hockey. Games were in the Oakland Arena, which is next door to the Coliseum. This was convenient.
I attended numerous Seals games in 1970-71, but it was so different from our A’s. The seats were empty. People in the Bay Area didn’t seem to accept hockey well. Now, the San Jose Sharks are huge. It has been suggested this is due to the increase in the Bay Area’s population since 1970. I have noticed an increase in popularity of hockey in high schools, too.
Around this time, Dad said Charlie also purchased a basketball team in Tennessee. It seemed like Charlie believed if we could make a winning MLB team, the same could be done with other sports. Dad didn’t share this belief. He was concerned it was spreading us too thin. Dad could not be part of the basketball team; it was just too much at once. He believed they needed to keep focusing on the A’s. He felt the same way about the Oakland Seals hockey team.
Soon, Charlie sold both teams. It was after Charlie sold the A’s that he became focused on the new football league. I still have the sweatshirt Charlie sent me with its logo. I believe this new football league had a good chance of success.

SCD: What happened to his experimental football inventions of the 1980s?
NF: You mean the yellow-striped football? Charlie wanted Dad to be part of this. He offered to help, and he and Charlie made several visits to local investors in this area. Charlie also sent prototype footballs to high school coaches, asking if they would let their team try this new football. The responses were glowing. I have many responses from high school coaches complimenting the new football. I also have news articles and photos showing high school teams with this football. Charlie sent us copies of the articles and letters sent or received. He was very excited about this project.
Earlier this year, I received an e-mail from a gentleman in Las Vegas who had recently purchased one of these footballs at a sports memorabilia convention, and he was pleasantly surprised to read it had sold as a collectible. I was able to authenticate what was said about his football, and add to it.

SCD: Recently, another controversial (and successful) owner, George Steinbrenner, died. A dialogue has begun about him being a Hall of Fall candidate. Should your uncle be considered?
NF: Charlie was nominated for the HOF, but didn’t get in, in 2003. I would like to see Charlie nominated again to the HOF. The reason? First of all, compared to most other MLB franchises of late, we were pretty darn good. The bottom line is, we won three World Series in a row and made it to the 1971 and 1975 playoffs. How many teams can claim this record, except the Yankees?
I’ve read articles that dissect the reason for our playoff loss in 1975 to Boston. I have my own hypothesis on why we lost this playoff. It’s just my personal observation. I was there. I plan to discuss this more in depth in my book.
Also, I hope Dad is nominated under the MLB Executive category in the HOF. I’ve seen other MLB executives nominated to the HOF who didn’t have as much of an impact as he did. I have heard so often that if it wasn’t for him, the A’s wouldn’t have gone as far as they did. Charlie was not present at the Oakland Coliseum to run day-to-day operations. It was Dad who was Charlie’s long-distance link to the A’s clubhouse, staff, the City of Oakland and Alameda County, the media (more in the late 1970s), and eventually the other owners.
Remember, he was a former high school teacher turned principal before changing careers to MLB. Charlie sold insurance and had started his own insurance company. Dad was at Charlie’s side the years before Oakland, up to the championships, and after. He was a major part of our three World Series wins, and our achievement of making it to the 1971 and 1975 playoffs. FYI, there is now a Facebook Fan Club devoted to my father.
On another note, I’m informed former MLB Commissioner Bowie Kuhn was nominated in 2002, and won a place in the HOF. The feud between Charlie and Kuhn was well known. I would like to comment about this issue. From my perspective, Kuhn abused his power as commissioner. Kuhn was against our well-intentioned innovations. He loathed the bright suits Charlie often wore. When it came to Charlie, and Oakland, it felt like Kuhn was not objective. If Kuhn deserves to be in the HOF, so does Charlie.

SCD: What prompted you to create the website What has been the reaction?
NF: I had the idea for the website when I wanted to do something to honor my family, especially my father. The A’s were so much part of Dad’s life. It isn’t easy to leave one career at age 37 and start a new one in another state, in a completely different profession.
Also, I was so tired of reading the same old comments in the news about our time in MLB. Dad was a very private person. This is one reason no one heard much about our side of the story. Instead of complaining to my family, I thought I should do something about it.
I try to accent the positive on my website, with a few anecdotes added. For example, I exhibit a condolence letter from Supreme Court Justice J.P. Stevens. No one seems to realize Justice Stevens was the Athletics’ legal counsel in our K.C. days. Dad knew Justice Stevens well.

SCD: Tell us about the book project you’re undertaking regarding your experiences during the Charlie Finley era.
NF: The book is meant to tell what I remember about growing up within a MLB organization. When I mention some of my personal MLB experiences, people are amazed and amused. I realize my upbringing was not typical by any means. In addition, I hope to dispel some myths that seem to circulate within the press, over and over.
Previous books about Charlie have been so distorted and fail to tell the whole story. I find myself shaking my head, thinking, “It didn’t happen that way.” The self-styled baseball aficionados copy each other’s assumptions without digging to see how it started and why it happened, and the motivations. The media makes the same mistake.
My book will be the untold story, so to speak. The backstory of Charlie Finley and what Sports Illustrated called “The Greatest Team of the Century.” People will see Charlie in a new light. And some of that light will shine, as well, on the unseen hand ... my dad, Carl Finley.

SCD: What life lessons did you experience in baseball teach you?
NF: 1.) Never say, “No Comment” to the press; 2.) Never hang up on the press; and 3.) Don’t expect others to be smart enough to understand.

I’m sure you’ll agree that Nancy’s experience with the A’s of the Finley era will never be duplicated. I’m glad that, through the pages of our magazine, I was able to meet this interesting woman and hear her story. It’s been fun sharing it with you. Until next time, please stay seated! u

(Collectors can write to Paul Ferrante at 23 Benedict Ave., Fairfield, CT 06825 or e-mail at

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