Goldin Auctions Founder and Executive Chairman Ken Goldin regularly hosts live-streamed box breaks that attract tens of thousands of viewers, including one that recently featured NBA player Seth Curry.

Goldin’s popular breaks will now be streamed live on Barstool Sports as part of a new digital content strategy and partnership between the two growing sports properties.

The partnership will build upon Goldin’s audience of millions of sports collectors and hobbyists by creating exclusive new content across Barstool’s most popular programs and platforms. Barstool will create exclusive content with Big Cat, PFT Commenter and Pardon My Take, including live-stream box breaks. Goldin will also bring coverage of the red-hot collectibles hobby to Barstool’s passionate audience.

Goldin Auctions Founder Ken Goldin.

Ken Goldin

Big Sale: Goldin Auctions acquired by Collectors Holdings 

“We’re investing significantly in creating new experiences and engaging content across platforms,” said Goldin Auctions’ Head of Business Development and Content Sam Farber, who spent 10-plus years at the NBA and who was recently brought on to bolster Goldin’s content strategy. “Our goal is to be the central figure in a content environment that is evolving and rapidly-growing in parallel with overall enthusiasm for the hobby.”

“Barstool has deep roots in sports and Goldin Auctions is a legendary name in the business,” said Barstool CRO Deirdre Lester. “By integrating Goldin’s expertise into Barstool’s content we will provide Stoolies everywhere with the information they need to help stay on top of a hobby that’s exploding in both popularity and value.”

The hobby’s meteoric rise has been driven, in part, by the massive popularity of trading-card box breaks. Ken Goldin’s breaks have rapidly become some of the most popular in the hobby, attracting such stars as Curry and YouTuber and entrepreneur Logan Paul, which generated millions of views for a Pokémon card box break.

Goldin Auctions has sold more than $220 million worth of trading cards, collectibles and memorabilia over the past six months, setting several industry records. The firm’s May Goldin Elite auction set a new high with $50 million in total sales.