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Jordan Returns to Fleer Basketball

The number "23" is significant in basketball because it belongs to arguably the best player of all time - Michael Jordan. However, Upper Deck is giving a new significance to "23" by adding 23 Jordan-signed cards to 2008-09 Fleer Basketball.
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To create excitement around the release of 2008-09 Fleer Basketball, Upper Deck bought back 23 unique Fleer cards of Michael Jordan. Recently Jordan added his signature to each of these cards and now they’ll be randomly inserted into the upcoming release which is scheduled to launch on Jan. 6.

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Each of the hard-signed autograph cards will be numbered as 1-of-1’s and all will pack out live in the product. Jordan signed some of the cards in blue ink and some in silver, based on the cards’ varying backgrounds.

“He was the type of player who never let you down,” said Brandon Miller, Upper Deck brand manager for Basketball. “If he was playing, you had to watch. To be able to procure such a unique variety of Fleer cards of MJ from throughout his career and then have them signed is just awesome. We know collectors love promotions like this so it’s highly likely that they will all be chasing these cards when 2008-09 Fleer Basketball lands in stores.”