Cards
New Upper Deck Tim Hortons NHL card set features Celebrini, new stars and sweet prizes for hockey fans
There may not be a better trading card deal in sports than the NHL cards offered by Tim Hortons restaurants.
The popular Canadian breakfast chain, which has nearly 700 locations in the U.S., produces its own NHL card set through Upper Deck and sells them at participanting restaurants in Canada. Hockey fans in Canada can purchase a pack of Tim Hortons NHL Hockey Cards for $1.50 with the purchase of a beverage or $1.99 without a beverage at participating locations. Guests can also pick up a special collectable binder that can store the whole set ($19.99), as well as a ZAMBONI Hockey Card Holder that fits up to 200 cards ($19.99).
Th 2026-27 set launched Monday just in time for the puck drop on the new season. It features rising stars Macklin Celebrini and Matthew Schaefer, along with NHL stars and longtime “Tims” Sidney Crosby, Nathan MacKinnon and Brad Marchand.
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The 234-card Upper Deck features redesigned base cards alongside autographed cards signed by Crosby and MacKinnon, a signed Timbits card featuring Seth Jarvis, NHL Signature Jersey Relics, and innovative insert cards like the Next Gen Phenoms and Powerhouse Pillars.
Collectors also can find Golden Prize Cards unlocking special experiences and prizes, including: a VIP Experience for two with Crosby at a Pittsburgh Penguins game; a trip for two to the 2027 Stanley Cup Final; a 2027 Hyundai KONA; a three-night stay for two in Prince Edward Island; MyBauer custom hockey sticks; a $500 NHL Shop gift card; and other prizes.
“Every fall, ripping open that first pack of hockey cards is as much a part of the season as the puck drop itself," said Hope Bagozzi, chief marketing officer for Tim Hortons. “This year we're thrilled to welcome Macklin and Matthew to the roster alongside Sidney, Nathan and Brad to celebrate the new set, which gives collectors a chance to celebrate hockey's next generation and the legends of today's game.”
Select restaurants across Canada will host Hockey Card Trade Nights on Oct. 29 and Nov. 5 from 6-8 p.m. The first 10 guests at each participating location will receive an exclusive Trade Night hockey card. For more information on trade nights visit timhortons.ca/hockeycards.
Fans and collectors can also win Tims Rewards and prizes through the Tims NHL Hockey Challenge on the Tim Hortons app at timhortons.ca/tims-nhl-hockey-challenge.
