Free Hockey Cards Available Feb. 12!

For the third year running, Upper Deck will host National Hockey Card Dayin Canada, to be held Sat., Feb. 12. That’s the day when Upper Deck will give away hundreds of thousands of exclusive National Hockey Card Day NHL trading card packs for free throughout Canada. Once again, the majority of distribution points will be comprised of hundreds of hobby shops as well as mass retailers throughout Canada. The mass retailers participating in the promotion include Jean Coutu, London Drugs, Rexall and Pharma Plus.

“Canadian hockey fans are rabid about their sport and their teams, so Upper Deck wanted to do something special as a way to salute their incredible devotion,” said Chris Carlin, Upper Deck’s sports marketing manager. “The program has been a huge success every year since we started it, so we expect countless hockey fans and trading card collectors to be visiting their local hobby shops and retailers next weekend.”

The National Hockey Card Day set will consist of 16 cards and feature some of the top Canadian-born rookies, current stars and legends with a special “National Hockey Card Day” logo-stamp adorning each card front. The lineup includes five rookies (Taylor Hall, Tyler Seguin, Jeff Skinner, Jordan Eberle and P.K. Subban); five established stars (Jason Spezza, Dion Phaneuf, Jerome Iginla, Roberto Luongo and Sidney Crosby); and five legends of the game (Patrick Roy, Mario Lemieux, Gordie Howe, Bobby Orr and Wayne Gretzky). Each pack will yield five randomly assorted cards featuring the aforementioned players, while a special 16th card featuring Chicago Blackhawks Captain Jonathan Toews celebrating his first Stanley Cup last year will be utilized as a gift with purchase by shop owners.

To get fans and collectors excited about Saturday’s all-day event, Upper Deck would like to share this video touting the promotion: http://www.youtube.com/watch?v=vyCUun4c85c.

For more information about National Hockey Card Day, please visit www.upperdeck.com/nhcd and click on the “stores list” button to find the hobby shop nearest you.